POLÍTICA DE PRIVACIDAD

ULUM – A Project by Nature Living Developments

Last updated: 02/23/2026

1. Identity and Address of the Data Controller

NATURE LIVING DEVELOPMENTS, S.A. DE C.V., Tax ID (RFC) QTU171003UF9, with registered address at Calle Lázaro Cárdenas S/N, between Federal Buenavista and Esq. Luis Echeverría, C.P. 77930, Bacalar, Quintana Roo, Mexico, is responsible for the processing of your personal data in accordance with the Mexican Federal Law on the Protection of Personal Data Held by Private Parties.

For any matter related to this Privacy Policy, you may contact us at:
📩 privacidad@natureliving.mx
📞 [Phone number]

2. Personal Data We Collect

Through the ULUM project website, we may collect the following personal data:

• Full name
• Phone number
• WhatsApp number
• Email address
• City and country of residence
• Estimated investment budget
• Interest in a specific lot

If you make a reservation or online payment, we may collect:

• Information necessary to process payments through Stripe or PayPal
• Transaction confirmation details

Nature Living Developments does not directly store banking or credit card information. Payments are processed through certified platforms that comply with international security standards.

3. Purposes of Data Processing

Primary Purposes

Your data will be used to:

• Contact you to provide information about the ULUM development
• Send quotations or proposals
• Manage reservations or purchase processes
• Integrate your information into our CRM system (Odoo) for commercial follow-up
• Respond to requests submitted through website forms
• Process online payments

Secondary Purposes

We may use your data to:

• Provide information about other projects developed by Nature Living Developments
• Send newsletters or commercial content
• Conduct internal market research
• Deliver personalized advertising and remarketing

You may object to the use of your data for secondary purposes by emailing privacidad@natureliving.mx.

4. Use of Cookies and Tracking Technologies

The website may use:

• Google Analytics
• Meta Pixel
• First-party and third-party cookies
• Advertising tracking tools

These technologies allow us to:

• Analyze browsing behavior
• Measure digital campaign performance
• Create custom audiences
• Optimize user experience

You may disable cookies through your browser settings. By continuing to browse the site, you acknowledge and accept their use.

5. Data Transfers

Your data may be shared with:

• CRM platforms (Odoo)
• Email marketing providers
• Stripe and PayPal for payment processing
• WhatsApp API for commercial communication
• Advertising platforms such as Meta and Google

These transfers are carried out under appropriate security measures and solely to fulfill the purposes described above.

In the case of international investors, data may be transferred outside of Mexico, ensuring adequate standards of protection.

6. ARCO Rights

You have the right to:

• Access your personal data
• Rectify it
• Cancel it
• Object to its use

To exercise these rights, you must send a request to privacidad@natureliving.mx including:

• Full name
• Contact information to receive a response
• A clear description of the right you wish to exercise

We will respond within a maximum period of 20 business days.

7. Security Measures

Nature Living Developments implements administrative, technical, and physical safeguards to protect your personal data against damage, loss, alteration, or unauthorized use.

8. Online Payments

Reservations or payments made through the website are processed via Stripe or PayPal, certified platforms with international security protocols.

Nature Living Developments does not store sensitive financial information.

9. Modifications

This Privacy Policy may be updated at any time. Any changes will be published on the ULUM project website.

10. Consent

By providing your data through this website, you agree to the terms set forth in this Privacy Policy.

‍